Insurance News
November 28, 2016
Are Apps Behind the Surge in Traffic Deaths?

app deaths

Last year, we reported that traffic deaths were on the rise in 2015. Sadly, things aren’t looking too much better in 2016.

The National Highway Traffic Safety Administration reports that highway deaths jumped 10.4 percent from the first six months of 2015 compared to the first six months of 2016. In the first half of this year, 17,775 people lost their lives in highway accidents.

There are many theories about why highway traffic deaths experienced the largest annual percentage increase in 50 years. One of the more intriguing ones lays blame on phone apps—specifically, ones that practically encourage behind-the-wheel phone use.

The New York Times offers up several examples of these kinds of apps. Just two include Waze, which rewards drivers with points for reporting accidents and traffic jams, and Pokemon Go, which encourages drivers to search for virtual creatures on highways.

It’s not all bad news, though. The Department of Transportation and other advocacy groups are devising “Road to Zero,” a strategy to eliminate all traffic fatalities in 30 years. While technology may seem the enemy now, it could very well play an important role in achieving this ambitious goal.

Learn more about apps and distracted driving and the “Road to Zero” strategy by reading the source article at

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